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About the Event:
The “Black Valley Cup” International Badminton Challenge is planned and performed by Yuyue Sports and now it is the third year since the beginning. In last two years, nearly 500 teams with over 7,000 players joined the event, covering many regions in China and foreign countries. It is an international renowned badminton game for amateurs. In the last final of the game, we have even invited Li Chong Wei, the top badminton player of Malaysia, and the badminton king of China, Zhao Jianhua, and Gao Ling who has won two Olympic gold medals, Zhang Yawen who is the world’s badminton champion from Wansheng, famous Chinese badminton game commentator Yu Jiantong and Yu Jiaxin, Tong Kexin who is a famous hostess of CCTV as well as Han Qiaosheng.
Event Highlights:
We adopted the “weekly + repechage + final” system in the last two years and encouraged public participation. The total amount of championship award makes it a famous badminton race for amateurs with the largest size, highest prize and the most participants. In the third year, in 2018, we will go out of Wansheng and set up sites across the country, trying to attract skillful badminton players of China to join the race.
Service Highlights:
(1)Rich contents. The badminton challenge aside, we also organize a series of supporting events too, including 3V3 challenge with your kids, the “Black Valley Cup” Summer Resort Friendly, the “Black Valley” Water Badminton Fun, “Crazy Photographer” Contest, collecting designs of logo and mascot for the game across the country, and Small Good Leads to Great Love charity event.
(2) Extensive media coverage by more than a hundred media. The event has been covered by more than a hundred Chinese and foreign media since the very beginning, including CCTV-5, China Sports Daily, Sports Weekly, People.cn, Xinhua Net, Guangming Daily, Chongqing Daily, Chongqing TV, and the official website of Chinese Badminton Association. In addition, online media such as Yundong Chongqing, Cqsports.org have covered the event too, with a total clicks up to 6,197,613. The total clicks on websites such as Youku, Tencent, Tudou, iQIYI, and the official website of the Black Valley Cup are up to 5,243,527. The views of the official website of the Black Valley Cup are 4.111 million, and the number of the search results in Baidu when you search a keyword as in “Black Valley Cup” is as many as 418,200. The tag on Sina Weibo, #Wansheng badminton#, has been read for 4.351 million times.
(3) Market-oriented operations. To better organize the event, we have had negotiations with different enterprises regarding market development. Also, we have fully mobilized the public to take part in and support fitness. The Challenge serves as a platform where enterprises are advertised with a good image. So far, we have sponsors such as Mengniu Group, Agricultural Bank of China, Lining (China) Sportswear Co., Ltd and Chongqing Guangjin Real Estate etc.