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About the Event:
The 9th Hubei (Chero Beer) Beer Festival was planned and performed by Yuyue Sports. In 2017, a tour was organized in Xiangyang, E’zhou and Yichang, three famous cities in Hubei and nearly 5,000 running lovers were invited to enjoy the five-kilometer fun run and racing run. We have organized fun games such as “brew your own beer” online and Bubble Run for A Cool Summer offline.
Event Highlights:
A diverse group of participants including runners clubs, college students, professional outdoors sports clubs and families. Not only the brand of the event has been successfully established, but the brand image has enjoyed popular support too.
Service Highlights:
Highlight 1: Beer Bubble Run
We have placed bubble machines alongside the track to produce lots of bubbles to make them feel like running on air. Aromatics or beer were used as the raw materials to produce bubbles which were ejected by the machines, creating a romantic atmosphere where you may smell a subtle aroma of beer and wheat.
Highlight 2: Beer elements along the track
All the signs were of beer bottle shape. The arched gateway where all runners started and drinking stops along the track carried elements reflecting Chero Beer.
Highlight 3: Channel linkage for promotion of sales
Pick up channel equipment, lead the consumers onto the channels where they make consumptions in different channels respectively and experience new items.
Highlight 4: In-depth product placement
We have exposed brand logos, human-shaped cardboard cut-outs, product bubbles, and experience zones of the brand where consumers might form a three-dimensional image of the brand from their brand image to product experiences.
Highlight 5: Different ways to be a part of the event
You could join the runners, play online games, experience new things on site so that consumers could have a taste of Chero Beer.